{"id":118,"date":"2023-11-28T11:49:14","date_gmt":"2023-11-28T10:49:14","guid":{"rendered":"https:\/\/blog.refrel.com\/?p=118"},"modified":"2025-09-15T12:16:02","modified_gmt":"2025-09-15T10:16:02","slug":"nuevas-campanas-de-groupe-seb-moulinex-y-rowenta","status":"publish","type":"post","link":"https:\/\/blog.refrel.com\/es\/ofertas-y-promociones\/nuevas-campanas-de-groupe-seb-moulinex-y-rowenta\/","title":{"rendered":"Nuevas Campa\u00f1as de Groupe SEB: Moulinex y Rowenta"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Groupe SEB a lanzado cuatro nuevas campa\u00f1as de difusi\u00f3n digital, orientado al usuario final. \u00a1Desc\u00fabrelas!<\/p>\n\n\n\n<h2 id=\"campana-de-television-de-easy-fry-grill-xxl-de-moulinex\" class=\"wp-block-heading\">Campa\u00f1a de televisi\u00f3n de Easy Fry &amp; Grill XXL de Moulinex<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Moulinex pretende aumentar su presencia de marca con dos campa\u00f1as digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Del 23 de octubre al 19 de noviembre de 2023. presencia en canales de televisi\u00f3n nacional de m\u00e1xima audiencia: Mediaset Espa\u00f1a, Atresmedia, Pulsa y Movistar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3,9 millones de impactos<\/li>\n\n\n\n<li>2,8 millones de impresiones<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud83d\udd34 Nueva Freidora de Aire Moulinex Easy Fry &amp; Grill XXL: Cocina Saludable y Eficaz \ud83c\udf73\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0_PJd3W0CcU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"campana-digital-de-attention-y-consideration\" class=\"wp-block-heading\">Campa\u00f1a digital de Attention y Consideration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Del 23 de octubre al 24 de diciembre de 2023.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2 millones de visualizaciones<\/li>\n\n\n\n<li>75.000 clics<\/li>\n\n\n\n<li>22 millones de impresiones<\/li>\n\n\n\n<li>10.000 visitas en YouTube<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Gran activaci\u00f3n en los puntos de venta:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"255\" src=\"https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_2.jpg\" alt=\"\" class=\"wp-image-120\" srcset=\"https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_2.jpg 599w, https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_2-300x128.jpg 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/figure>\n\n\n\n<h3 id=\"campana-de-influencers\" class=\"wp-block-heading\">Campa\u00f1a de influencers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con reels, stories y v\u00eddeo recetas en Instagram, Tik Tok y YouTube. Alcance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+13 millones de seguidores<\/li>\n\n\n\n<li>+25 influencers<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" src=\"https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_1-1024x688.jpg\" alt=\"\" class=\"wp-image-119\" srcset=\"https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_1-1024x688.jpg 1024w, https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_1-300x201.jpg 300w, https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_1-768x516.jpg 768w, https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_1.jpg 1193w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"campana-conectar-cocinar-y-disfrutar-de-moulinex\" class=\"wp-block-heading\">Campa\u00f1a \u00abConectar, cocinar y disfrutar\u00bb de Moulinex<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tu robot de cocina conectado, con pantalla t\u00e1ctil que te gu\u00eda paso a paso en una infinidad de recetas gratuitas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"345\" src=\"https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_3-1024x345.jpg\" alt=\"\" class=\"wp-image-121\" srcset=\"https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_3-1024x345.jpg 1024w, https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_3-300x101.jpg 300w, https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_3-768x259.jpg 768w, https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_3.jpg 1199w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"campana-de-attention-y-consideration\" class=\"wp-block-heading\">Campa\u00f1a de Attention y Consideration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Del 7 de noviembre al 24 de diciembre de 2023.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15 millones de impresiones.<\/li>\n\n\n\n<li>1,8 millones de visualizaciones.<\/li>\n\n\n\n<li>61.000 clics.<\/li>\n\n\n\n<li>9.000 visitas en YouTube.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ROBOT DE COCINA I COMPANION TOUCH XL | Batchcooking\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U0QTDWszaQs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"campana-de-incluencers\" class=\"wp-block-heading\">Campa\u00f1a de incluencers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con reels, stories y v\u00eddeo recetas en Instagram, Tik Tok y YouTube. Alcance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+2 millones de seguidores<\/li>\n<\/ul>\n\n\n\n<h2 id=\"campana-de-tv-black-friday-de-rowenta\" class=\"wp-block-heading\">Campa\u00f1a de TV Black Friday de Rowenta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a1Rowenta lo hace de nuevo!\u00bb Nueva campa\u00f1a de TV en Blakc Friday para la gama Rowenta de aspiradores X-Force Flex.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"751\" src=\"https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_4-1024x751.jpg\" alt=\"\" class=\"wp-image-122\" srcset=\"https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_4-1024x751.jpg 1024w, https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_4-300x220.jpg 300w, https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_4-768x563.jpg 768w, https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/Screenshot_4.jpg 1124w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Campa\u00f1a de TV HBBTV Nacional y Campa\u00f1a regional en TV3. Del 13 de noviembre al 17 de diciembre de 2023. Principales cadenas de Televisi\u00f3n. Alcance de hasta <strong>12,1 millones de impactos.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campa\u00f1a Nacional HBBTV\n<ul class=\"wp-block-list\">\n<li>232 GRPS en Target RCH y 121 GRPS en Target Core<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Campa\u00f1a Regional en TV3\n<ul class=\"wp-block-list\">\n<li>640 GRPS en Target RCH y 243 GRPS en Target Core<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ASPIRADORA SIN CABLE X-FORCE FLEX 15.60 | \u00a1Desc\u00fabrela!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/I2MCWrW8lH8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"campana-digital\" class=\"wp-block-heading\">Campa\u00f1a digital<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Campa\u00f1a de Attention &amp; Consideration del 2 de octubre al 30 de diciembre.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>54,4 mil millones de impresiones<\/li>\n\n\n\n<li>3,7 mil millones de visitas<\/li>\n\n\n\n<li>+242 mil clics<\/li>\n\n\n\n<li>+21 mil visitas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00eddeos disponibles en 6, 15 y 20 minutos.<\/p>\n\n\n\n<h3 id=\"campana-con-influencers\" class=\"wp-block-heading\">Campa\u00f1a con influencers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">7,1 millones de alcance: Xuso Jones (1.1 M seguidores), Susana Molina (1.1 M seguidores), Jes\u00fas V\u00e1zquez (1 M seguidores), Marta Riumbau (673 K seguidores), entre otros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y gran activaci\u00f3n en puntos de venta con descuentos exclusivos.<\/p>\n\n\n\n<h2 id=\"campana-de-rowenta-x-formula-1\" class=\"wp-block-heading\">Campa\u00f1a de Rowenta x Formula 1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Del 8 de noviembre al 10 de diciembre de 2023. Producto promocionado: Rowenta Multi Styler 10 en 1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campa\u00f1a de Attention &amp; Consideration con +5 millones de impresiones y +30 mil clics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promocionado en Twitch y en YouTube y Display en Mundo Deportivo y Meta (Facebook e Instagram).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Groupe SEB a lanzado cuatro nuevas campa\u00f1as de difusi\u00f3n digital, orientado al usuario final. \u00a1Desc\u00fabrelas!<\/p>\n","protected":false},"author":1,"featured_media":126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ofertas-y-promociones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuevas Campa\u00f1as de Groupe SEB: Moulinex y Rowenta - 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