{"id":428,"date":"2025-11-13T10:41:37","date_gmt":"2025-11-13T09:41:37","guid":{"rendered":"https:\/\/blog.refrel.com\/?p=428"},"modified":"2025-11-13T10:42:44","modified_gmt":"2025-11-13T09:42:44","slug":"refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025","status":"publish","type":"post","link":"https:\/\/blog.refrel.com\/ca\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/","title":{"rendered":"Refrel impulsa el comer\u00e7 de proximitat a la Tert\u00falia de Catalunya 2025"},"content":{"rendered":" <p class=\"wp-block-paragraph\">El passat 18 de setembre de 2025, Refrel va participar activament en la tert\u00falia\u2013taula de treball de Catalunya, celebrada a la F\u00e0brica Moritz de Barcelona. <strong>\u00c0lex i Sergi Torrens<\/strong>, directors de Vendes i Compres de Refrel, van compartir espai amb distribu\u00efdors, fabricants, entitats sectorials i organitzacions com <a href=\"https:\/\/fece.org\/\">FECE<\/a> i el <a href=\"https:\/\/gremielectrodomestics.cat\/\">Gremi de Comerciants d\u2019Electrodom\u00e8stics de Catalunya<\/a>.<\/p>   <p class=\"wp-block-paragraph\">Una trobada dissenyada per a una cosa molt clara: analitzar, sense filtres, la realitat del comer\u00e7 electro de proximitat i buscar solucions conjuntes per garantir-ne el futur.<\/p>   <h2 id=\"dades-de-mercat-un-sector-que-creix-pero-canvia\" class=\"wp-block-heading\">Dades de mercat: un sector que creix, per\u00f2 canvia<\/h2>   <p class=\"wp-block-paragraph\">Durant la tert\u00falia es van presentar dades clau del mercat de Tecnologies de Consum que ajuden a entendre on s\u00f3n les oportunitats:<\/p>   <ul class=\"wp-block-list\"> <li>El mercat <strong>va tancar el 2024 amb creixement<\/strong> i mant\u00e9 el 2025 una evoluci\u00f3 positiva.<\/li>   <li>El canal online guanya pes i ja representa prop d\u2019un ter\u00e7 del mercat, encara que a Espanya el protagonisme continua molt concentrat en grans \u201cpure players\u201d.<\/li>   <li>Categories com l\u00ednia blanca, PAE, inform\u00e0tica o aire condicionat continuen mostrant bon comportament, mentre que l\u2019electr\u00f2nica de consum s\u2019ajusta despr\u00e9s del \u201cboom\u201d de l\u2019apagada digital.<\/li> <\/ul>   <p class=\"wp-block-paragraph\">Per a les botigues de proximitat, el missatge \u00e9s clar: hi ha mercat, hi ha demanda\u2026 per\u00f2 cal competir amb m\u00e9s valor, m\u00e9s servei i una estrat\u00e8gia omnicanal ben pensada.<\/p>   <h2 id=\"reptes-del-canal-rendibilitat-talent-i-relleu-generacional\" class=\"wp-block-heading\">Reptes del canal: rendibilitat, talent i relleu generacional<\/h2>   <p class=\"wp-block-paragraph\">Al llarg de la tert\u00falia, molts participants van coincidir en els mateixos punts cr\u00edtics:<\/p>   <ul class=\"wp-block-list\"> <li><strong>Rendibilitat<\/strong>: <ul class=\"wp-block-list\"> <li>Preus continguts en electrodom\u00e8stics davant de despeses d\u2019explotaci\u00f3 a l\u2019al\u00e7a.<\/li>   <li>Menys categories rendibles que fa uns anys.<\/li> <\/ul> <\/li>   <li><strong>Manca de personal i absentisme<\/strong>: <ul class=\"wp-block-list\"> <li>Dificultat extrema per trobar treballadors qualificats.<\/li>   <li>Nous permisos i baixes no sempre ben gestionats, que tensionen encara m\u00e9s les plantilles.<\/li> <\/ul> <\/li>   <li><strong>Relleu generacional<\/strong>: <ul class=\"wp-block-list\"> <li>Molts comerciants propers a la jubilaci\u00f3 sense un relleu clar.<\/li>   <li>Tram d\u2019edat \u201cbuit\u201d entre 40 i 50 anys, tant en distribuci\u00f3 com en fabricaci\u00f3.<\/li> <\/ul> <\/li> <\/ul>   <p class=\"wp-block-paragraph\">Davant d\u2019aquest escenari, va emergir una idea compartida: <strong>no n\u2019hi ha prou amb vendre producte; el futur est\u00e0 en els serveis, l\u2019especialitzaci\u00f3 i la professionalitzaci\u00f3 del canal<\/strong>.<\/p>   <h2 id=\"la-veu-de-refrel-serveis-tecnics-i-installacio-el-gran-coll-dampolla\" class=\"wp-block-heading\">La veu de Refrel: serveis t\u00e8cnics i instal\u00b7laci\u00f3, el gran coll d\u2019ampolla<\/h2>   <p class=\"wp-block-paragraph\">En aquest punt, la intervenci\u00f3 de Refrel va ser directa. Sergi Torrens va posar el focus en un problema que tothom reconeix per\u00f2 que poques vegades s\u2019aborda de cara:<\/p>   <blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"> <p class=\"wp-block-paragraph\">&#8220;Venem electrodom\u00e8stics i climatitzaci\u00f3, per\u00f2 l\u2019esgla\u00f3 del servei t\u00e8cnic i la instal\u00b7laci\u00f3 s\u2019est\u00e0 debilitant perillosament.&#8221;<\/p> <\/blockquote>   <p class=\"wp-block-paragraph\">Algunes realitats que es van comentar:<\/p>   <ul class=\"wp-block-list\"> <li><strong>Hi ha cada vegada menys serveis t\u00e8cnics (SAT) actius<\/strong>.<\/li>   <li>En climatitzaci\u00f3, les agendes dels instal\u00b7ladors poden anar a <strong>1\u20132 mesos d\u2019espera<\/strong> en plena campanya d\u2019estiu.<\/li>   <li>Aix\u00f2 genera frustraci\u00f3 en el client final\u2026 i a la botiga, que es veu atrapada entre la venda i una postvenda que no controla.<\/li> <\/ul>   <p class=\"wp-block-paragraph\">Per a Refrel, aquest missatge \u00e9s clau:<\/p>   <ul class=\"wp-block-list\"> <li>La qualitat percebuda del producte <strong>no acaba a la caixa<\/strong>, sin\u00f3 en la instal\u00b7laci\u00f3 i el funcionament perfecte a casa del client.<\/li>   <li>L\u2019instal\u00b7lador i el SAT s\u00f3n tan estrat\u00e8gics com la pr\u00f2pia marca de l\u2019electrodom\u00e8stic.<\/li> <\/ul>   <p class=\"wp-block-paragraph\">Per aix\u00f2, a Refrel continuem orientant els nostres esfor\u00e7os a:<\/p>   <ul class=\"wp-block-list\"> <li>Potenciar la climatitzaci\u00f3 i les categories que requereixen instal\u00b7laci\u00f3 professional.<\/li>   <li>Donar suport als punts de venda en la connexi\u00f3 amb instal\u00b7ladors i serveis t\u00e8cnics de confian\u00e7a.<\/li>   <li>Refor\u00e7ar la idea que el servei <strong>\u00e9s marge, \u00e9s fidelitat i \u00e9s barrera d\u2019entrada<\/strong> davant de grans plataformes.<\/li> <\/ul>   <h2 id=\"sostenibilitat-i-raee-una-oportunitat-per-diferenciar-se\" class=\"wp-block-heading\">Sostenibilitat i RAEE: una oportunitat per diferenciar-se<\/h2>   <p class=\"wp-block-paragraph\">Un altre eix rellevant de la tert\u00falia va ser la gesti\u00f3 de residus i el reciclatge, amb la participaci\u00f3 de la <a href=\"https:\/\/ecolec.es\/\">Fundaci\u00f3n ECOLEC<\/a>.<\/p>   <p class=\"wp-block-paragraph\">Es va destacar:<\/p>   <ul class=\"wp-block-list\"> <li>El fort increment en tones de RAEE gestionades correctament a Catalunya a trav\u00e9s del comer\u00e7 especialitzat.<\/li>   <li>L\u2019\u00e8xit d\u2019iniciatives com <strong>#GreenShop<\/strong>, on Catalunya lidera el nombre de botigues distingides pel seu comprom\u00eds mediambiental. <a href=\"https:\/\/www.instagram.com\/p\/CvE3CZPNuwa\/\">Sent Refrel Lleida una d\u2019elles<\/a>.<\/li> <\/ul>   <p class=\"wp-block-paragraph\">Per al professional, aix\u00f2 es tradueix en una oportunitat clara:<\/p>   <ul class=\"wp-block-list\"> <li>Diferenciar-se no nom\u00e9s per preu, sin\u00f3 per <strong>comprom\u00eds ambiental<\/strong>.<\/li>   <li>Comunicar al client final que la seva botiga no nom\u00e9s ven, sin\u00f3 que tamb\u00e9 es responsabilitza del cicle complet de l\u2019electrodom\u00e8stic.<\/li> <\/ul>   <p class=\"wp-block-paragraph\">A Refrel compartim aquesta visi\u00f3: la <strong>sostenibilitat<\/strong> ja no \u00e9s \u201cun extra\u201d, \u00e9s part de la proposta de valor del comer\u00e7 de proximitat.<\/p>   <h2 id=\"fabricants-i-partners-que-aposten-pel-canal-professional\" class=\"wp-block-heading\">Fabricants i partners que aposten pel canal professional<\/h2>   <p class=\"wp-block-paragraph\">Durant la jornada van intervenir diverses marques que molts dels nostres clients ja coneixen b\u00e9, presentant estrat\u00e8gies i novetats orientades al canal: Fagor, Meliconi, <a href=\"https:\/\/www.refrel.com\/RS_WWW\/WEB2_Articulos_C.asp?G=A&amp;X=2&amp;ver_pvp=SI&amp;nov=&amp;oft=9&amp;RS_Gest=0&amp;Busqueda_Manual=cecotec\">Cecotec<\/a>, entre altres.<\/p>   <p class=\"wp-block-paragraph\">En les seves pon\u00e8ncies va quedar clar que:<\/p>   <ul class=\"wp-block-list\"> <li><strong>L\u2019innovaci\u00f3 i la gamma mitjana\u2013alta<\/strong> continuen sent palanques per incrementar el tiquet mitj\u00e0.<\/li>   <li>La <strong>producci\u00f3 a Europa<\/strong>, l\u2019efici\u00e8ncia energ\u00e8tica i la durabilitat s\u00f3n arguments que el client valora cada vegada m\u00e9s.<\/li>   <li>Categories com climatitzaci\u00f3, accessoris de gamma blanca, solucions d\u2019IA aplicada a l\u2019electrodom\u00e8stic o noves l\u00ednies de mobilitat i descans obren noves oportunitats de negoci al punt de venda.<\/li> <\/ul>   <p class=\"wp-block-paragraph\">Refrel, com a distribu\u00efdor majorista, treballa precisament per apropar aquestes propostes a les botigues i professionals, amb un portafolis coherent i rendible per al canal.<\/p>   <h2 id=\"refrel-acompanyament-real-al-comerc-de-proximitat\" class=\"wp-block-heading\">Refrel: acompanyament real al comer\u00e7 de proximitat<\/h2>   <p class=\"wp-block-paragraph\">Si una cosa refor\u00e7a aquesta tert\u00falia \u00e9s una idea que a Refrel tenim molt clara: <strong>el comer\u00e7 electro de proximitat t\u00e9 futur, per\u00f2 no ser\u00e0 el mateix d\u2019aqu\u00ed 20 anys<\/strong>.<\/p>   <p class=\"wp-block-paragraph\">A partir del que s\u2019ha compartit, continuem apostant per:<\/p>   <ul class=\"wp-block-list\"> <li><strong>Producte<\/strong> <ul class=\"wp-block-list\"> <li>Climatitzaci\u00f3, gamma blanca, PAE, gamma marr\u00f3 i accessoris amb focus en qualitat i rendibilitat.<\/li>   <li>Marques i solucions pensades per donar servei, no nom\u00e9s per omplir lineals.<\/li> <\/ul> <\/li>   <li><strong>Servei i suport al professional<\/strong> <ul class=\"wp-block-list\"> <li>Assessorament comercial i de compra adaptat a cada negoci.<\/li>   <li>Acompanyament en campanyes, promocions i gesti\u00f3 de categories.<\/li>   <li>Suport en formaci\u00f3 t\u00e8cnica i de producte juntament amb fabricants i entitats.<\/li> <\/ul> <\/li>   <li><strong>Visi\u00f3 de futur<\/strong> <ul class=\"wp-block-list\"> <li>Relleu generacional: fer atractiu el sector per als joves, tamb\u00e9 des de la distribuci\u00f3.<\/li>   <li>Transformaci\u00f3 digital i omnicanalitat, respectant l\u2019ess\u00e8ncia de l\u2019atenci\u00f3 propera.<\/li>   <li>Impuls de l\u2019instal\u00b7lador, del SAT i de la log\u00edstica com a peces estrat\u00e8giques del negoci.<\/li> <\/ul> <\/li> <\/ul>   <hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>   <h2 id=\"uneix-te-a-refrel\" class=\"wp-block-heading\">Uneix-te a Refrel<\/h2>   <p class=\"wp-block-paragraph\">Si gestiones una botiga d\u2019electrodom\u00e8stics, una empresa instal\u00b7ladora o formes part del canal professional, aquesta tert\u00falia de Catalunya no \u00e9s nom\u00e9s una cr\u00f2nica: <strong>\u00e9s un mirall del que viu el teu negoci cada dia<\/strong>.<\/p>   <p class=\"wp-block-paragraph\">A Refrel volem estar al teu costat per:<\/p>   <ul class=\"wp-block-list\"> <li>Ajudar-te a triar el portafolis de productes adequat per a la teva zona i tipus de client.<\/li>   <li>Connectar-te amb fabricants; promocions, iniciatives de sostenibilitat i programes de formaci\u00f3 que sumin al teu negoci.<\/li> <\/ul>   <p class=\"wp-block-paragraph\"><strong>Descobreix com podem ajudar-te a cr\u00e9ixer i a ser m\u00e9s competitiu en aquest nou escenari del sector.<\/strong><\/p>   <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.refrel.com\/refrel_web\/acceso.asp\" style=\"border-radius:0.5em;background-color:#0366d6\">Registrar-me<\/a><\/div> <\/div> ","protected":false},"excerpt":{"rendered":"<p>El passat 18 de setembre de 2025, Refrel va participar activament en la tert\u00falia\u2013taula de treball de Catalunya, celebrada a la F\u00e0brica Moritz de Barcelona. \u00c0lex i Sergi Torrens, directors de Vendes i Compres de Refrel, van compartir espai amb distribu\u00efdors, fabricants, entitats sectorials i organitzacions com FECE i el Gremi de Comerciants d\u2019Electrodom\u00e8stics de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Refrel impulsa el comer\u00e7 de proximitat a la Tert\u00falia de Catalunya 2025 - Refrel - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Refrel impulsa el comer\u00e7 de proximitat a la Tert\u00falia de Catalunya 2025 - Refrel - Blog\" \/>\n<meta property=\"og:description\" content=\"El passat 18 de setembre de 2025, Refrel va participar activament en la tert\u00falia\u2013taula de treball de Catalunya, celebrada a la F\u00e0brica Moritz de Barcelona. \u00c0lex i Sergi Torrens, directors de Vendes i Compres de Refrel, van compartir espai amb distribu\u00efdors, fabricants, entitats sectorials i organitzacions com FECE i el Gremi de Comerciants d\u2019Electrodom\u00e8stics de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Refrel - Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refrel\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-13T09:41:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T09:42:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.refrel.com\/wp-content\/uploads\/2025\/11\/terulia_2025_refrel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"refrel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"refrel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/article\\\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/article\\\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\\\/\"},\"author\":{\"name\":\"refrel\",\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/#\\\/schema\\\/person\\\/ebc4dfa7fa7aa2fe3f4df8e3bd4a0992\"},\"headline\":\"Refrel impulsa el comer\u00e7 de proximitat a la Tert\u00falia de Catalunya 2025\",\"datePublished\":\"2025-11-13T09:41:37+00:00\",\"dateModified\":\"2025-11-13T09:42:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/article\\\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\\\/\"},\"wordCount\":1148,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/article\\\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.refrel.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/terulia_2025_refrel.jpg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/article\\\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\\\/\",\"url\":\"https:\\\/\\\/blog.refrel.com\\\/article\\\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\\\/\",\"name\":\"Refrel impulsa el comer\u00e7 de proximitat a la Tert\u00falia de Catalunya 2025 - Refrel - Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/article\\\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/article\\\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.refrel.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/terulia_2025_refrel.jpg\",\"datePublished\":\"2025-11-13T09:41:37+00:00\",\"dateModified\":\"2025-11-13T09:42:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/article\\\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.refrel.com\\\/article\\\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/article\\\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.refrel.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/terulia_2025_refrel.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.refrel.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/terulia_2025_refrel.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Tertulia Refrel 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/article\\\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Refrel impulsa el comer\u00e7 de proximitat a la Tert\u00falia de Catalunya 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/\",\"name\":\"Refrel - Blog del Profesional\",\"description\":\"Blog de Refrel - Art\u00edculos de inter\u00e9s para el profesional\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/#organization\",\"name\":\"Refrel - Blog del Profesional\",\"url\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.refrel.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-logogram.webp\",\"contentUrl\":\"https:\\\/\\\/blog.refrel.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-logogram.webp\",\"width\":512,\"height\":512,\"caption\":\"Refrel - Blog del Profesional\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refrel\\\/\",\"https:\\\/\\\/www.instagram.com\\\/refrelsl\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/3613133\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refrelsl\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.refrel.com\\\/es\\\/#\\\/schema\\\/person\\\/ebc4dfa7fa7aa2fe3f4df8e3bd4a0992\",\"name\":\"refrel\",\"sameAs\":[\"http:\\\/\\\/blog.refrel.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Refrel impulsa el comer\u00e7 de proximitat a la Tert\u00falia de Catalunya 2025 - Refrel - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/","og_locale":"ca_ES","og_type":"article","og_title":"Refrel impulsa el comer\u00e7 de proximitat a la Tert\u00falia de Catalunya 2025 - Refrel - Blog","og_description":"El passat 18 de setembre de 2025, Refrel va participar activament en la tert\u00falia\u2013taula de treball de Catalunya, celebrada a la F\u00e0brica Moritz de Barcelona. \u00c0lex i Sergi Torrens, directors de Vendes i Compres de Refrel, van compartir espai amb distribu\u00efdors, fabricants, entitats sectorials i organitzacions com FECE i el Gremi de Comerciants d\u2019Electrodom\u00e8stics de [&hellip;]","og_url":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/","og_site_name":"Refrel - Blog","article_publisher":"https:\/\/www.facebook.com\/Refrel\/","article_published_time":"2025-11-13T09:41:37+00:00","article_modified_time":"2025-11-13T09:42:44+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blog.refrel.com\/wp-content\/uploads\/2025\/11\/terulia_2025_refrel.jpg","type":"image\/jpeg"}],"author":"refrel","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"refrel","Temps estimat de lectura":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/#article","isPartOf":{"@id":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/"},"author":{"name":"refrel","@id":"https:\/\/blog.refrel.com\/es\/#\/schema\/person\/ebc4dfa7fa7aa2fe3f4df8e3bd4a0992"},"headline":"Refrel impulsa el comer\u00e7 de proximitat a la Tert\u00falia de Catalunya 2025","datePublished":"2025-11-13T09:41:37+00:00","dateModified":"2025-11-13T09:42:44+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/"},"wordCount":1148,"publisher":{"@id":"https:\/\/blog.refrel.com\/es\/#organization"},"image":{"@id":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.refrel.com\/wp-content\/uploads\/2025\/11\/terulia_2025_refrel.jpg","articleSection":["Articles"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/","url":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/","name":"Refrel impulsa el comer\u00e7 de proximitat a la Tert\u00falia de Catalunya 2025 - Refrel - Blog","isPartOf":{"@id":"https:\/\/blog.refrel.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/#primaryimage"},"image":{"@id":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.refrel.com\/wp-content\/uploads\/2025\/11\/terulia_2025_refrel.jpg","datePublished":"2025-11-13T09:41:37+00:00","dateModified":"2025-11-13T09:42:44+00:00","breadcrumb":{"@id":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/#primaryimage","url":"https:\/\/blog.refrel.com\/wp-content\/uploads\/2025\/11\/terulia_2025_refrel.jpg","contentUrl":"https:\/\/blog.refrel.com\/wp-content\/uploads\/2025\/11\/terulia_2025_refrel.jpg","width":1920,"height":1080,"caption":"Tertulia Refrel 2025"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.refrel.com\/article\/refrel-impulsa-el-comerc-de-proximitat-a-la-tertulia-de-catalunya-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blog.refrel.com\/es\/"},{"@type":"ListItem","position":2,"name":"Refrel impulsa el comer\u00e7 de proximitat a la Tert\u00falia de Catalunya 2025"}]},{"@type":"WebSite","@id":"https:\/\/blog.refrel.com\/es\/#website","url":"https:\/\/blog.refrel.com\/es\/","name":"Refrel - Blog del Profesional","description":"Blog de Refrel - Art\u00edculos de inter\u00e9s para el profesional","publisher":{"@id":"https:\/\/blog.refrel.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.refrel.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/blog.refrel.com\/es\/#organization","name":"Refrel - Blog del Profesional","url":"https:\/\/blog.refrel.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/blog.refrel.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/cropped-logogram.webp","contentUrl":"https:\/\/blog.refrel.com\/wp-content\/uploads\/2023\/11\/cropped-logogram.webp","width":512,"height":512,"caption":"Refrel - Blog del Profesional"},"image":{"@id":"https:\/\/blog.refrel.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refrel\/","https:\/\/www.instagram.com\/refrelsl\/","https:\/\/www.linkedin.com\/company\/3613133\/","https:\/\/www.youtube.com\/@refrelsl"]},{"@type":"Person","@id":"https:\/\/blog.refrel.com\/es\/#\/schema\/person\/ebc4dfa7fa7aa2fe3f4df8e3bd4a0992","name":"refrel","sameAs":["http:\/\/blog.refrel.com"]}]}},"_links":{"self":[{"href":"https:\/\/blog.refrel.com\/ca\/wp-json\/wp\/v2\/posts\/428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.refrel.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.refrel.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.refrel.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.refrel.com\/ca\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":1,"href":"https:\/\/blog.refrel.com\/ca\/wp-json\/wp\/v2\/posts\/428\/revisions"}],"predecessor-version":[{"id":430,"href":"https:\/\/blog.refrel.com\/ca\/wp-json\/wp\/v2\/posts\/428\/revisions\/430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.refrel.com\/ca\/wp-json\/wp\/v2\/media\/426"}],"wp:attachment":[{"href":"https:\/\/blog.refrel.com\/ca\/wp-json\/wp\/v2\/media?parent=428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.refrel.com\/ca\/wp-json\/wp\/v2\/categories?post=428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.refrel.com\/ca\/wp-json\/wp\/v2\/tags?post=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}